We help B2B companies build strong brands through flexible fractional marketing leadership.  

Before you scroll //

There are 2 things you should know about Cegments.

One // We’re a highly specialized firm working with executives to reshape their marketing and customer experience. There are no ‘pre-packaged’ marketing bits or templated marketing plans. Your business is unique, and we’ll treat it as such.

Two // Marketing isn’t marketing. It reaches into sales, customer service, and product development. Business transformation often takes a strong heart and an even stronger stomach.

We’re good now, scroll on.

Industries we serve

Private Equity / Industrial Products / Engineering / Medical Devices / Scientific Instrument Manufacturing

Typical problems we help executives solve…

“Everything is a “strategy” - social, event, etc. Nothing is tied together or to the company’s financial goals…”
“We’ve recently purchased another company, and they are not integrated. From branding to commercial processes, we need to become one.”
“We’re expanding into new markets, and we need help formulating a go-to-market strategy that actually gets executed.”

Fractional services are focused on commercial excellence.

PEOPLE

  • Customer Journey Mapping & Segmentation

  • Marketing KPI and Team Management

  • Internal Communications Management

PROCESSES

  • OGSM Modeling and Management

  • Goal Cascade Development

  • Acquisition/Integration Project Management

  • Lead Management Processes

  • Budget Management for Commercial Activities

  • Marketing ROI Metrics Reporting

PRODUCTS

  • Marketing Strategy Development

  • Market Research (Primary and Secondary)

  • Brand Management

  • Customer Acquisition & Retention Campaign Development

  • Go-to-Market Strategy and Management

Measure what matters.

Well into 10 years of owning my first firm, I was yelled at by a CEO in the middle of a brand presentation where we were pitching a new tagline. Red-faced, pacing, and shaking his finger at the sky, he exploded, “You don’t know my business!!” He wasn’t wrong. I knew little about the intricacies of measuring nanoparticles in the electronic and life science manufacturing industries.

I went on, years later, to be the head of marketing for a few companies when I experienced his side of the table. Time and time again, the marketing agencies pitching me or doing the work didn’t fully understand my business. 

That’s the gap Cegments dares to fill. Knowing more about a client’s business enables us to make more informed marketing decisions and perform based on what matters to the client.

Lisa Stemmer - CEO - LinkedIn

Why Cegments?

We’ve been in your shoes // Our CEO has worked as a senior executive in PE-backed companies and has owned three marketing firms. We know what works, leading to faster results.

GSD mindset // We’re focused on the goal, not filling our day with endless meetings. Simply put, we’re here to get stuff done.

Cost-effective // Fractional leaders offer expertise without committing to a long-term, full-time salaried position, helping a wide range of organizations through growth transitions.